Hasbro Will Donate Toys To Families Affected By COVID-19 With Every Toy Purchase On Shopee

With an intent to bring some cheer to affected families during these unprecedented times, Hasbro, Inc. (NASDAQ: HAS) will be donating toys to underprivileged families in Malaysia for every Hasbro toy or game sold on Shopee.

The COVID-19 pandemic has been especially challenging for underprivileged families with children, with parents having to struggle juggling work and child-care. To provide some respite to
these families, Hasbro has partnered up with Shopee exclusively to donate a toy to The Budimas Charitable Foundation, every time a shopper purchases a Hasbro brand toy or game on the Shopee e-commerce platform.

Hasbro is dedicated to helping families #PlayTogether through its brands, resources, and expertise to improve the lives of children and families around the world. In line with that, earlier this year, Hasbro launched the #PlayTogether campaign in Malaysia to encourage families to spend time together and bond, while staying at home. Hasbro is also donating toys to the children at Shelter, a registered welfare organization, has been in existence since 1981, to help abused, abandoned, neglected, or at-risk children.

Globally, Hasbro has committed additional support through global philanthropic initiatives that aim to bring relief to children and their families worldwide during this difficult time. Hasbro is proud to support Save the Children and No Kid Hungry in their effort to address the most urgent needs of children, including providing nutritious meals and distributing books and learning resources to those children and families most in need. In addition to providing financial support, Hasbro donated thousands of toys and games to low-income communities to continue to inspire creativity and fun for vulnerable children during the COVID-19 pandemic.

Additionally, in partnership with Cartamundi, Hasbro-sourced manufacturinglocations are producing personal protective equipment (PPE) for healthcare workers, including 50,000 face shields per week for the next several weeks, to be donated to hospitals in United States.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. 

Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy.

Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. Hasbro routinely share important business and brand updates on their Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram).

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